#Flexible search localized mac
Using the index and adjusting figures for GDP, we can see that a Big Mac costs a little less in Britain than it does in the US. It is based on the theory of purchasing-power-parity (PPP) – in the long run, exchange rates should move towards the rate that would equalize the prices of an identical basket of goods and services (or, a big mac) in any two countries. In 1986, The Economist created the Big Mac Index as a lighthearted guide to whether currencies are at their “correct” level across the globe. Translation is only one of several elements of the localization process.”īut let’s unpack what that means by looking at how localized pricing works using one of the world’s most iconic food items: The Big Mac. The Globalization and Localization Association (GALA) describes localization as “the process of adapting a product or content to a specific locale or market.
#Flexible search localized how to
In this guide on localized SaaS pricing, we’re going to be looking at: Not only will it make it easier for them to budget for your product, but it can also build trust by showing that you’re not just a foreign company, but one that cares enough to localize your product to their market.
Pricing your SaaS in a customer’s own currency can do a lot to influence their buying decision. If you’re selling your SaaS on home soil, pricing it in your currency makes sense.īut what happens when your company wants to expand into new territories? Not only do you need to market test your SaaS product in new geographical areas, but making sure it’s priced correctly can make or break its success in any new territory. Estimated read time: 7 minutes, 12 seconds
0 kommentar(er)
